Advertising Policy

At BritGameGuide, we are dedicated to offering honest, unbiased reviews of online casino platforms and games. Transparency is at the core of everything we do — from how we test operators to how we earn revenue. We believe users deserve to understand how our business model works and how it may impact the content they see.

How We Make Money

To keep BritGameGuide completely free to use, we generate revenue through the following sources:

Affiliate Partnerships
We may earn a commission when you click on links to casinos or gaming sites featured on our platform and proceed to sign up or make a deposit. This comes at no extra cost to you and helps us maintain the website and content.

Sponsored Content
Some articles or listings may be sponsored by casino operators. All such content is clearly labeled as sponsored and created in line with our editorial standards. While it may highlight certain features of the sponsoring brand, our tone and structure remain editorially controlled.

Display Advertising
You may see banner or sidebar ads from casino brands. These are clearly marked as ads and are separate from our reviews and rankings.

Our Review Principles

Even with commercial partnerships in place, we ensure all content is: Independently Tested

Our reviewers create real user accounts and make actual deposits to test gameplay, customer support, payment speed, and bonus terms. Held to Standardized Criteria

Every casino is evaluated using a consistent checklist, regardless of whether we are partnered with them. Unbiased and Transparent

We never accept payment in exchange for a positive review.
Our business and review teams work independently to avoid conflicts of interest.

Regularly Updated
We frequently revisit and revise our reviews to reflect any platform changes, licensing updates, or player feedback.

Our Commitment to Responsible Gambling

We only promote and recommend licensed, secure, and reputable online casinos that:

• Are regulated by trusted authorities (such as UKGC or MGA)
• Offer responsible gambling tools (limits, self-exclusion, etc.)
• Use certified RNG software for fair play
• Enforce strict age verification processes

We strongly encourage all users to play responsibly and to seek help if gambling stops being fun.

Contact Us

Have questions about how we handle advertising or transparency? We’re always open to feedback.